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Title

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Email Campaign Specialist

Description

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We are looking for an Email Campaign Specialist responsible for planning, executing, and monitoring email marketing campaigns. The person in this role will collaborate with the marketing team to develop effective communication strategies with customers and analyze campaign results to optimize activities. Key tasks include preparing email content, segmenting recipient databases, testing campaigns, and reporting outcomes. The ideal candidate should have experience with email marketing tools, understand how to create engaging messages, and possess data analysis skills. Good organizational abilities and teamwork skills are also required. The Email Campaign Specialist will be a crucial link in building customer relationships and enhancing the effectiveness of the company's marketing efforts.

Responsibilities

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  • Planning and executing email marketing campaigns
  • Creating and editing email content
  • Segmenting recipient databases
  • Testing campaigns and optimizing results
  • Monitoring campaign performance metrics
  • Collaborating with marketing and sales teams
  • Reporting campaign results
  • Managing sending schedules
  • Ensuring compliance with email marketing regulations
  • Analyzing trends and recommending new solutions

Requirements

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  • Experience in managing email marketing campaigns
  • Familiarity with email marketing tools (e.g., MailChimp, FreshMail)
  • Ability to create engaging content
  • Knowledge of GDPR and other legal regulations
  • Good organizational skills and independence
  • Ability to analyze data and interpret results
  • Communication skills and teamwork ability
  • Communicative level of English
  • Basic HTML knowledge is a plus
  • Goal-oriented and efficiency-driven

Potential interview questions

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  • What experience do you have in running email marketing campaigns?
  • Which email marketing tools have you used?
  • What methods do you use for segmenting recipient databases?
  • Which campaign performance metrics do you consider most important?
  • Do you have experience creating marketing content?
  • How do you handle analysis and reporting of campaign results?
  • Are you familiar with data protection regulations in email marketing?
  • What actions do you take to increase campaign effectiveness?
  • Can you work under pressure and manage multiple campaigns simultaneously?
  • What experience do you have working in a team?